Bringing Climate Change to life
As one of the world’s largest NGOs, The Nature Conservancy (TNC) came to us to help it get ready for the UN Conference on Climate Change (COP21) that took place in Paris in December 2015. TNC exists to preserve large swathes of the planet and needed to communicate its latest initiative of Natural Climate Solutions to a wide range of stakeholders with impact.
To communicate TNC’s latest focus on the Natural Climate Solution at COP21, we were enlisted to develop a communications strategy, thought leadership website and integrated communications platform around and beyond Paris COP21.
Communications were deployed across an array of activities, ensuring a holistic message was told in all channels. This included redevelopment of TNC’s website and tone of voice, alongside touch-points that included print marketing, exhibition design, an Economist advertorial, and video.