Jigsaw wouldn't be Jigsaw without immigration
From the Afghan Coat that started it all (brought back to the UK in 1970 by Jigsaw founder John Robinson), to the 45 nationalities it now employs across the business, immigration and cultural diversity has helped Jigsaw define what we now know as ‘British style’ on the high street.
Our campaign for the AW17 collection acknowledges this debt and celebrates it.
The engagement from this campaign delivered Jigsaw 50m media impressions, with a huge 248% increase in social engagement. Most importantly through product sales for the brand saw an increase of 87%.