Grab fun by the balls!
Jackpotjoy is the UK’s no.1 bingo site with a decade of comedic royal heritage. Our new campaign stars Paddy McGuinness as the latest heir to the throne and, in his indomitable style, he celebrates the everyday winning moments of fun that can be found playing on Jackpotjoy.
There’s a winner every second so go on, grab fun by the balls!
The campaign drove a 12% increase in revenue for Jackpotjoy, as well as a 6% increase in spontaneous brand awareness and number one for the first choice consideration in the market.