December 22, 2017

Dreams appoint Be Heard

Dreams appoint Be Heard

We’re delighted to announce that we’ve won a competitive pitch to support leading UK retailer Dreams, the first brief helping launch its Christmas advertising campaign. Be Heard agencies Kameleon and agenda21 will take responsibility for all of Dreams’ social channels as part of an ongoing brief.

A holistic approach to social content, social strategy and social paid media was central to Be Heard winning the contract – with Kameleon’s content marketing expertise complementing agenda21’s media buying analytics.

Dreams’ latest advertising campaign is the third iteration of its renowned Replace Every Eight campaign which recommends replacing your mattress every eight years. The new advert launched on the 15th December, and carries the hashtag #fallbackinlove.

Lisa Bond, CMO at Dreams, said:

“Kameleon and agenda21 demonstrated the ability to solve the complex problems that we needed to address.  We were delighted to be able to get the specialists skills of two agencies under one umbrella to address these challenges with aligned focus, passion and expertise.”

Richard Armstrong, Partner at Be Heard, said:

“More clients are looking for help to reintegrate media and creative as they look for quicker, more personalised experiences for their customers. Winning Dreams is further evidence of the power that the combined services of Be Heard’s leading agencies can deliver, each complementing the other’s unique and specialist offering.”


Further reading:

See some of our latest work for Dreams here.