Carlsberg UK appoints Be Heard Partnership as digital agency
Carlsberg UK has appointed Be Heard to a newly-created role as digital agency.
Be Heard will work across all the brands in the Carlsberg UK portfolio brands including; Carlsberg Danish Pilsner and Carlsberg Export, San Miguel, Birrificio Angelo Poretti, Mahou, Tetley’s and Brooklyn Brewery.
A team of specialists from across Be Heard will provide advice and support on digital strategy, content, digital advertising, influencers, UX, data and insights.
The agency will work alongside the brewer’s creative agencies Fold7 (Carlsberg brand lead) and Pablo (San Miguel lead), whose remit will remain unchanged.
The pitch was supported by ISBA. As this is a newly-created role for an agency, there was no incumbent.
Liam Newton VP Marketing of Carlsberg UK said:
“We look forward to the Be Heard Partnership joining us and driving further success for our brands together”.
Neil Simpson, Partner of Be Heard Partnership said:
“Carlsberg UK is a hugely well-respected business with exciting established brands and ambitious growth. This is exactly the sort of client we built Be Heard for.”