Addison Lee appoint agenda21 Digital to help with UK expansion
The Group’s media company agenda21 Digital has been appointed by Addison Lee, the world’s largest managed car company, as its’ lead digital marketing agency to help drive the business’ expansion in the UK.
Effective immediately, agenda 21 Digital has become Addison Lee’s retained agency to oversee all aspects of Addison Lee’s digital footprint. Addison Lee is the world’s largest managed car operation, providing a premium service through its’ fleet of 5,000 vehicles. The company counts 80 percent of the FTSE 100 Index as customers and provides up to 30,000 rides a day in London alone, and is investing in new business, technology and fleet as it looks to grow in London and internationally. In addition to its’ presence in London, Addison Lee also has operations in the North-West of England – Manchester, Chester and Stockport.
“agenda21 Digital demonstrated lots of passion and expertise throughout the pitch process. We were impressed by their approach to bringing together data, technology and advertising in an increasingly complex digital environment, and by their enthusiasm for Addison Lee’s expansion plans, ” said Rav Seehra, Digital Marketing Lead at Addison Lee.
“We are dead chuffed to have won Addison Lee. Their clear ambition and understanding of the role of media, data and technology makes them the ideal client for agenda21.” Pete Robins, Founder of agenda21 Digital.
agenda21 Digital won the account after a competitive pitch. Read the story in The Drum here.